Exercise in Identifying Sentences by Function

In terms of their function, sentences can be classified in four ways: declarative (making a statement)interrogative (asking a question)imperative (expressing a request or command)exclamatory (expressing strong feelings) This exercise will give you practice in identifying these four functional types of sentences. Practice Identifying Sentences by Function Identify each of the following sentences as declarative, interrogative, imperative, or exclamatory. When youre done, compare your answers with those on page two. How beautiful a street is in winter! (Virginia Woolf)Have the skillet hot and keep it well greased. (Ernest Hemingway)We boarded our train with feelings of unbounded relief. (James Weldon Johnson)Each cell measured about ten feet by ten and was quite bare within except for a plank bed and a pot of drinking water. (George Orwell)Where were the blackbirds? (Richard Jefferies)Always obey your parents, when they are present. (Mark Twain)The house was so big that there was always a room to hide in, and I had a red pony and a garden where I could wander. (W.B. Yeats)Even now, the sight of an old, six-inch, worm-eaten cork brings fragrant memories! (Samuel H. Scudder)Why does a funeral always sharpen ones sense of humor and rouse ones spirits? (George Bernard Shaw)And whom should we see in the evening, but our two little boys, walking on each side of a fierce, yellow-faced, bearded man! (William Makepeace Thackeray)How can any deny themselves the pleasure of my company? (Zora Neale Hurston) He was exceedingly poor, wearing only a ragged shirt and trousers. (James Huneker)Quietly go in, sit down, look at your man until you have seen him enough, and then go. (H.G. Wells)I looked tired, but my complexion was good. (Emma Goldman)Not a man in London made a better boot! (John Galsworthy) Answers to the Exercise exclamatory sentenceimperative sentencedeclarative sentencedeclarative sentenceinterrogative sentenceimperative sentencedeclarative sentenceexclamatory sentenceinterrogative sentenceexclamatory sentenceinterrogative sentencedeclarative sentenceimperative sentencedeclarative sentenceexclamatory sentence

Homosexuality in Victorian Literature Essay - 1847 Words

In the late eighteeth century, notions of modesty and propriety meant that there were few ways in which sexuality could be discussed openly in a social setting. Gothic narrative served as an outlet. In Victorian Supernatural fiction, the anxieties surrounding homosexuality is a very prominent theme. However, due to the cultural status of homosexuality as taboo, the subject is heavily veiled in literature. In John Mead Faulkners `The Lost Stradivarius, the story appears to be about a young mans obsession with a wonderful musical instrument and a particular piece of music. Through carefully disguised metaphors, the story conveys pertinent information regarding the reception of homosexuality in England during the Victorian period.†¦show more content†¦The `unmentionable in his story inevitably carries sexual connotations, but homosexuality truly occupies the `sin that cannot be named. Rather than supporting conventional Victorian attitudes about sexuality like most gothic ficti on, Turn of the Screw actually critiques them. Henry Jamess Turn of the Screw can be an incredibly frustrating and difficult story. It hints at much, but rarely states anything directly. The sheer number of possible interpretations of the events it describes can make it a difficult read, but the openness of the text to multiple interpretations is also, in some ways, the point of the novel. Henry James constructed his story in order to elude to sexual topics without stating anything explicitly. The very language of the story allows sexual implications to proliferate almost endlessly. Jamess story takes these tendencies to such an extreme, however, that it verges on a parody of Victorian sexual anxieties. The characters and narrators refusal to address any of the obvious tensions directly seems to be a classic instance of denial. Ironically, the refusal to state anything explicitly breeds a ridiculous number of sexual connotations that includes every character in the story. Every word and every event is arranged so that it becomes almost impossible not to interpret it as sexual in some way. InShow MoreRelatedHomosexuality in Victorian and Elizabethan Literature.6608 Words   |  27 PagesAlexander Lucero AP English 12 Yu 5.17.12 Homosexuality Portrayed in Literature: Threat To Yourself and Those Around You The Victorian era and Elizabethan era had many homophobic attributes, just as todays society does. Gothic writers of the Victorian Age played off of the fear and immorality of homosexuality and used those feelings as a basis for their novels. Bram Stoker told a story about a vampire that challenged the Victorian gender roles and managed to reverse them, making men faint likeRead MoreDracula, By Bram Stoker1166 Words   |  5 PagesThe story of Dracula is well documented and has stood the test of time since it’s Victorian age creation. More times than not, literature writings are a reflection of the era from which they are produced. In the case of Dracula, Vampire literature expresses the fears of a society. Which leads me to the topic I chose to review: sexuality. The Victorian Era was viewed as a period diluted in intense sexual repression and I believe that Dracula effectively exploited this as the fear of sexuality wasRead MoreA Vampire’s Touch: Exploring Sexual Nat ure in Dracula926 Words   |  4 PagesDracula, the main antagonist in the novel, deals with his sexuality in a way the Victorian culture would deem as distraught. For this reason, Stoker portrays Dracula as the immoral creature that no one stands up for since his character represents the expression of your sexuality openly and freely. Dracula’s sexuality can be interpreted as having a homosexual nature. Expressing that you were homosexual during the Victorian era would have had more serious and brutal consequences than a woman not savingRead MoreEnglish Language And Composition Of The Victorian Era1320 Words   |  6 PagesMichael Linares Ms. Sipars AP English Language and Composition 15 September 2015 Response #1 England’s Victorian Era was a very influential and interesting Era that took place during the time that Queen Victoria was the Queen of England. The Victorian Era started around 1830 and lasted up until the start of the 20th Century. During this Era England became very powerful. Many amazing masterpieces were created by great artists like Oscar Wilde and Charles Dickens. The three class system which weRead MoreThe Era Of The Victorian Era1565 Words   |  7 PagesThe Victorian Era is a period prominent in harboring peace, prosperity as well as introducing the later shifts in industrial and political reforms. Queen Victoria a notable person of the era, began her reign in 1837 and influenced England by the values she encouraged. The Victorian Era is divided into four categories: â€Å"The Early Period is known as â€Å"A time of Troubles†, The Mid-Victorian Period, The Late Period and The Nineties.†(Stephen Greenblatt). The Nineties is thoroughly separated among t heRead MoreThe Strange Case Of Dr. Jekyll And Mr. Hyde : Literary Review1515 Words   |  7 Pagespoverty, and labor issues. The Victorian novel allows those who had access to them discover and focus on moral issues with society. Among the novel that were created during the era, the genre of a gothic novella emerged. Well knowns gothic novellas included Frankenstein, The Picture of Dorian Gray, and The Strange Case of Dr. Jekyll and Mr. Hyde. Robert Stevenson’s gothic novella The Strange Case of Dr. Jekyll and Mr. Hyde introduces several themes that reflect the Victorian society. The novella can beRead MoreThe English Renaissance675 Words   |  3 Pagesthe main contributor to the downfall of the Victorian era because it combated Victorian exclusivity and embraced expression. A major direct impact of the aesthetic movement was spurred feminism. People invested in more elaborate and bold furnishings for their lives and homes, and boundaries were expanded to give women more f reedom, causing them to have a lesser presence of constriction and more of activity and frivolity (Brookes). This breaking of Victorian control through the aesthetic movement madeRead MoreThe Importance Of Being Earnest By Oscar Wilde1243 Words   |  5 Pagesacclaimed literary works that defined the essence of late Victorian England. Posthumously recognized for his only novel The Picture of Dorian Gray and satiric comedy The Importance of Being Earnest, Wilde initially acquired criticism for his immoral and unconventional style of writing. Additionally, to his dismay, strife followed Wilde in his personal life as he was notoriously tried and incarcerated on allegations of â€Å"gross indecency† (homosexuality). Emotionally depleted post-imprisonment and strickenRead MoreHuman Sexuality And Its Impact On Society896 Words   |  4 Pagesmen did as they pleased. Prostitution was socially acceptable and not hard to find. Victorian Period The Victorian era brings to light a different perspective on sex and sexuality. Sex was not talked about in a polite society. â€Å"Studies of Victorian sexuality typically confuse three ways that sexuality can be constrained - oppression, suppression, and repression†¦. It is difficult to assess whether Victorians were sexually repressed, using that term in a strict way, because repression is an unconsciousRead MoreThe Boundaries Between Romantic Friendship and Erotic Love Essay1129 Words   |  5 PagesThe Boundaries Between Romantic Friendship and Erotic Love A man who kissed or embraced an intimate male friend in bed did not worry about homosexual impulses because he did not assume that he had them. In the Victorian language of touch, a kiss or an embrace was a pure gesture of deep affection at least as much as it was an act of sexual expression, says Anthony Rotundo, attempting to define the boundaries between romantic friendship and erotic love, in relation to same gender friendships

H1N1 and Herpes Microbiology Essay Example For Students

H1N1 and Herpes: Microbiology Essay 1. Compare the replication cycles of H1N1 and Herpes simplex. -Herpes (DNA) and H1N1 (RNA) viruses both multiply in the cells cytoplasm. The major differences among the multiplication process of these viruses lie in how MRNA and viral RNA are produced. The sequence is as follows (1 and 2) are: Entry, uncodeing the viral DNA/ RNA (replication). (3) Transcription of a portion of the viral DNA. Translation follows (resulting enzymes) for multiplication of DNA/RNA. Most cases of DNA viruses early transcription is carried with the host transcriptase (some types of RNA carry their own transcriptase. (4) Then translation of the â€Å"late† viral gene occurs. (5) Synthesis of capsid proteins in the cytoplasm of the host cell. (6) Maturation of the viral DNA/RNA and capsid proteins assemble to form a complete virus from the host cell. 2. Explain how such a tremendous diversity of IGG’s can be produced by plasma cells in response to an equal diversity of antigens. -Immunoglobulin s are one of two important protein molecules of the immune system that engage in the recognition of pathogens or other foreign material. Antigen recognition is a pivotal process in the immune response. Antigen recognition allows the immune system to recognize each antigen with tremendous specificity in order to avoid an immune response to host tissues. One way in which the immune system accomplishes this is through the production of antibodies by the B-cell. Each antibody must be able to bind specifically to one part of an antigen; therefore a vast number of unique antibodies are required. The complex mechanism of antibody creation has been estimated to be able to produce billions of different structures which accounts for the widely effective function of these molecules. Take blood transfusions for example, the more transfusions one has the more antibodies you gain. 3. Explain how recombinant DNA technology could possibly be used to combat HIV infections. Recombinant DNA technology now makes it possible to clone stretches of DNA. This technology can also be used as a vaccine for HIV. The stretches of DNA that are to be cloned contain specific instructions that produce molecules that will be placed in the plasmids. The molecules that are produced stimulate the immune system to many T-cell responders that could prevent or control HIV. After the DNA technology is used it is a possibility that your body will have an immune response against the envelope coat. 4. Describe the characteristics of HIV that allow it to eventually defeat the immune response. HIV is a smart virus that rewrites itself every time it replicates so that your immune system will not recognize it. Over a period of time (10 years) the immune system will run out T-cells and will not be able to fight against HIV and this will cause infections to begin to establish in your body. 5. Compare type 2 hypersensitivity with type 4 hypersensitivity. Type 2 Hypersensitivity also known as Cytotoxic Hypersensitivity is where the antibodies are produced by the immune response. These antibodies then begin to bind to antigens on the patients own cell surface. Once these are binded they are recognized as intrinsic or extrinsic. During this phase the cells can act as antigen presenting cells. Another form of Type 2 hypersensitivity is called antibody-dependent cell -mediated cytotoxicity. (The reactions ran can take hours to a day. ) Type 4 hypersensitivity which is an independent antibody and its reactions take 2 to 3 days. Unlike others, Type 4 hypersensitivity is not antibody mediated but is a type of cell mediated response. 6. Explain what monoclonal antibody technology is. -Monoclonal technology is a way to produce large quantities of pure antibodies. Our body releases these proteins to help fight off or counteract the effects of these antigens. When cells are combined, such as a mammalian cell and a tumor cell, it is called hybridoma. When these cells are joined a large amount of pure antibodies are produced. These monoclonal antibodies only fight molecules with little or no side effects. .uebdc68cb7b6cb8bc21c99e48a9c74dc8 , .uebdc68cb7b6cb8bc21c99e48a9c74dc8 .postImageUrl , .uebdc68cb7b6cb8bc21c99e48a9c74dc8 .centered-text-area { min-height: 80px; position: relative; } .uebdc68cb7b6cb8bc21c99e48a9c74dc8 , .uebdc68cb7b6cb8bc21c99e48a9c74dc8:hover , .uebdc68cb7b6cb8bc21c99e48a9c74dc8:visited , .uebdc68cb7b6cb8bc21c99e48a9c74dc8:active { border:0!important; } .uebdc68cb7b6cb8bc21c99e48a9c74dc8 .clearfix:after { content: ""; display: table; clear: both; } .uebdc68cb7b6cb8bc21c99e48a9c74dc8 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uebdc68cb7b6cb8bc21c99e48a9c74dc8:active , .uebdc68cb7b6cb8bc21c99e48a9c74dc8:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uebdc68cb7b6cb8bc21c99e48a9c74dc8 .centered-text-area { width: 100%; position: relative ; } .uebdc68cb7b6cb8bc21c99e48a9c74dc8 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uebdc68cb7b6cb8bc21c99e48a9c74dc8 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uebdc68cb7b6cb8bc21c99e48a9c74dc8 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uebdc68cb7b6cb8bc21c99e48a9c74dc8:hover .ctaButton { background-color: #34495E!important; } .uebdc68cb7b6cb8bc21c99e48a9c74dc8 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uebdc68cb7b6cb8bc21c99e48a9c74dc8 .uebdc68cb7b6cb8bc21c99e48a9c74dc8-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uebdc68cb7b6cb8bc21c99e48a9c74dc8:after { content: ""; display: block; clear: both; } READ: The Scripture Of The Correct EssayHybridoma cells are also referred to as a fused hybrid cell because they are able to grow indefinitely in the media. 7. Explain how your immune system avoids a primary immune response to your antigens. -The antigens we have in our body are marked with MHCs. When our immune system recognizes a cell with a MHC marker it does not get attacked. Cells that are not marked with this MHC marker get attacked. Immune memory allows the antibodies to remain in circulation and mark it so that it will remember it during its next exposure in the future.

Dieting Essay Example For Students

Dieting Essay The article I chose to write about is entitled The Lazy Guys Guide to Health; it is foundin the October 1998 issue of Maxim Magazine. The magazine is promoted towards menand mainly covers issues dealing with mens health. The whole point of the article is toshow men easy ways to lose weight. It lists eleven different things a man can do to lose weight and reduce the calories in his diet. All of the suggestions are quick and easy waysThe basic information in the article is good. The suggestions the author lists seemto be simple enough for most men. Even the though article has no flow it does get the point across about weight loss; if you work at it, every man can lose some weight. Formost men its nice to hear that they can stay fit without having to spend several hours a week in a gym. It does a great job explaining how to stay fit. The tips are things that mostmen can use wherever they live. The article has information that is very useful for men that lead a busy life. The most import ant thing this article does is tell men what they want tohear. Most men want to hear that weight loss is something that takes little time and effort. Having appeal can be the most important part of an article from a common consumersstandpoint. The article will catch the eye of most male readers simply because of the articles title. The author is not a good writer from an English instructors point of view,but he does a great job of getting his point across. I think the author should have been more informed about physical fitness. The way I was able to tell that he needed more knowledge about health was because he didnt usevery many details when he talked about losing weight. The author never told you why aperson might have a weight problem, he simply told you how to lose the weight once you gained it. From a time standpoint; the article never states how long it might take for a manto lose weight using these tips. Most people arent trained health professionals and they dont really know how to diet correctly. I include myself when I say that most people dont know the correct way to lose weight. The article claims that it applies to m ost men,the author should have used some percentages to back up his point. Another thing the author never states is whether or not results will vary due to a mans age. In my opinion the author should have used a story of a man who used these tips to lose weight. It wouldhave shown the reader that by using these tips a man can get the results he wants when itcomes to weight loss. The article does not flow very well. Since the article is listing things it doesnt havea rhythm. Its very hard for a paper to flow when it is a list of items. The author mainly uses quotes from doctors and universities rather than his own point of view. The structureof the article is rather poor. The author made no attempt to write this article in a way where it flowed. Instead of writing several paragraphs that flowed together and were cohesive, he wrote down far too many small paragraphs that just had no flow or rhythm. It seemed like the article was one large list that made no sense. I felt like the autho r didntput any time into writing a good article. It was evident that he spent quite a bit of timedoing research for his article; he just didnt put that same effort into writing the article itself. You dont have to know very much about health and fitness to know that this articleisnt great advice on how to lose weight. At the same time I dont claim to be a healthexpert, but Ive tried to lose weight and I know that it is much tougher than this article makes it out to be. The author of this article gets his point across, but the real problem is the way hegets it done. He has done some great research as far as weight loss; he just doesnt put thearticle together in a way that made any sense. It was easy to follow, but at the same time it wasnt put together in a logical way. I would say that the author had his facts straight and had some great things to tell the readers, but he just isnt a very capable writer when itcomes to tying it together. I would say that the article has useful infor mation if youre trying to lose weight. Bibliography:

Summer Book Report Essays - Lacey, Rock Of Love With Bret Michaels

Summer Book Report Return to Bitter Creek takes place in Bitter Creek, North Carolina, during current times. There are many acres of beautiful land. There are a lot of trees and plants. The weather is seasonal, although mild during the winter. Most of the action occurs at a farm, and in a house. Although the story involves family conflicts, and could take place anywhere, the setting was relevant to this plot because a lot of what happened involved nature, horses, and rural jobs. Lacey Bittner is the main character. She is a teen-aged girl who lived with her mother, Campbell, and her mother's boyfriend, David. Lacey is upfront, honest, hard working, efficient, and kind. When someone is rude she tells them how she feels. For example, she tells her mother when she thinks her mother is being inconsiderate. Whenever she has a job to do, like making a cabin in the trees, or clearing the pasture for the horse, she gets to it right away, and continues until it's done, even late at night. She tries to fit all her activities in, including school, sports, and taking care of her horse; she is responsible. Even though her mother doesn't get along with the rest of the family, Lacey is still pleasant to them. The main conflict is man vs. man. This is a story about a family who just can't get along with each other. There are personality conflicts between mothers and daughters, and cousins and cousins. There is squabbling over such things as who can spend time with whom, and who will drive to school. Campbell, Lacey's mother, lived in Bitter Creek her whole life, but she didn't get along with her family, especially her mother. She moved away to Clio, Colorado with Lacey, being single. She met a man name David. They were very close and lived together, but weren't married. They moved back to Bitter Creek, North Carolina because David found a blacksmith job there. When they arrived in Bitter Creek, they bought a little house. Lacey went to school with her cousin Tam. Campbell didn't like the idea of Grandmother bringing Lacey to school, so she tried to keep her on the bus. Although Lacey's mother is protective, Lacey manages to make new friends and spend time with her grandmother. During the summer Lacey was bored because Campbell and David were always working. Tam and Lacey became good friends, although they have some fights. Lacey learns a lot about wildflowers from a book David gave her and from her grandmother. One day Lacey comes home to find out that David bought seven acres of land. The family decided to clear the pasture, build a fence, and get a horse. The extended family always had Sunday dinners, frequently at David and Campbell's house, but Campbell, Grandmother, and Tam rarely came. Every one else has a great time and loved to ride the horse. Lacey named the horse Polly. Lacey joins the flag corps team when school started again. David and Lacey build a cabin in the trees. Lacey was always busy with many activities aside from the cabin, which she didn't get to work on as much as she would have liked. One day while David was working on the cabin he had an accident and died. This is the climax of the story. After this the family comes together (sort of) and learns to accept each other. Uncle Kenny and Lacey finish the cabin. Campbell mopes around because David died. One night Campbell and Lacey had to move to the barn because there was no money to pay for the house; the barn had been paid for for several months by David. Lacey used to go to folk dances with Campbell and David a lot, but she never had the courage to dance in front of anyone. Finally she did with her family. Lacey's mother became friendly with Grandmother again. Campbell finished one of David's blacksmithing jobs and got $2000. Polly had a baby horse and Lacey named it Trillium (a wildflower). Grandmother made a beautiful quilt and gave it to Campbell and Lacey. Everyone tried to get along with each other. I absolutely loved this book. I would recommend this book to people

Help Me with a Thesis Proposal Rescue Plan The Greatest Services

Help Me with a Thesis Proposal Rescue Plan The Greatest Services Help Me with a Thesis Proposal! Expert Assistance for Students in Need The first stage of writing an academic paper is creating and submitting a thesis proposal. Although the assignment seems easy to complete, it requires considerable time and attention investment. Usually, more than a student is prepared to give. That is why we often receive such requests as, help me with a thesis proposal, I need thesis proposal online help, write an academic thesis proposal for me, etc. To be honest, in cases when a student does not have much time, using a reliable thesis proposal writing service is the most viable option if they want to receive a positive feedback from the professor. At, we know how important it is to submit a flawless thesis proposal. So when you need the best results, seeking help with writing a thesis proposal is a really good decision. is the best place to buy a thesis proposal. Consider these benefits! Things to Keep in Mind When Writing Your Thesis Proposal When writing a thesis proposal, keep in mind that it cannot simply be a rehash of previously-researched problems. It must focus on the gap in the research related to your topic and explain the significance of your proposed research. PhD and Masters-level thesis proposals generally serve the same purpose, although the PhD is far longer and more comprehensive. The proposal must be submitted and approved before you can begin working on the full-fledged paper. Here are a few things that must be addressed in the proposal: A summary of the topic you plan to research An explanation of the importance of your topic and how it will make a contribution to your particular field of study as well as broader academia in general. A discussion regarding your proposed time frame and how you intend to fund your research. Evidence that your are committed to the research and have the knowledge required to complete it properly. Thesis Proposal Writing From the Top Academic Service When it comes to writing a thesis proposal, so much is at stake. If you fail to demonstrate that your research is viable and contributes to academia, it is bound to be rejected by your academic adviser. This is why we want to help. We offer thesis proposals for sale that will help you achieve your objectives. The professional writer assigned to complete your thesis proposal has been writing them for years, which means they know exactly what your professor and the dissertation committee are looking for. But before you order, consider these two frequently asked questions. I need a proposal by later today. Can you provide one? Absolutely. In fact, we can provide you with a thesis proposal in as little as 6 hours. However, the more time you are able to give us, the better. It allows our expert more time to develop a plan, plus it saves you money since we charge less for longer deadlines. Why Would I Need to Hire a Professional Writer If I Can Do it Myself or Ask a Friend to Help? If you feel confident enough to complete your thesis proposal yourself, more power to you. But the majority of students need assistance and we provide it for an affordable price. If getting help from a professional writer gives you the boost that you need, why would you not hire one? We generally do not recommend asking a friend to write the thesis proposal for you, unless they have an advanced degree and thorough knowledge about the topic. After all, you are not in high school or even college anymore. Any major flaws will be exposed and your proposal will stand a good chance of being rejected by your professor.Buy Thesis Proposal Writing From the Experts As you can see, we really are the best option. We provide quick, affordable thesis proposal writing online. Some of our customers provide us with detailed information containing the research idea, how they will achieve the research in the time frame permitted with the resources allocated, and we do the rest. In other cases, our customers will ask us to do it all, including developing a topic idea and time frame. Whichever way you wish to do it, we will make it happen. We offer high quality solutions at low prices, so order now contact our customer care team for more details!

Digital Marketing Strategies Report for Coca Cola Company Essay

Digital Marketing Strategies Report for Coca Cola Company - Essay Example The company zoned its marketing techniques in 1970 to dedicate their product as a representation of fun, freedom and playfulness. Currently, the company operates in 120 countries and serves over 1.3 billion customers daily (Senker and Foy, 2012). The company continues to be the leading marketer of the non-alcoholic drinks world wide. According to Goldberg and WHA-TV (1999), the company’s sustained success in marketing is related to its strategic focus on satisfying the customer needs through enhancing consumer awareness. Its focus on enhancing consumer awareness has led to adoption of digital marketing strategies which are relatively efficient compared to other traditional marketing methods such as newspapers. Traditionally, most business players used digital marketing to include other marketing strategies such as search engine optimisation (SEO) and banner advertisement that are currently not considered as constituents of digital marketing. Traditional forms of marketing such as radios and television means cannot be considered digital because they do not offer instant feedback or reports. Some such as telephones may offer responses but there is no means of ascertaining the number of people who assessed the information. Digital marketing is basically an internet service. The internet has the capability of sending messages such as email or voice broadcast as well as serving a banner ad. Digital marketing exists in two forms; pull and push. The pull digital marketing denotes the consumer actively seeking information through the various web search engines while the push digital marketing involves the marketer sending messages without the consumer or recipient’s consent (Raulas et al. 2003:293-300). This implies that the digital marketing applies both private and public means in promoting products. The company can then establish a reporting engine to relay information on the performance of the marketing strategy. The company has set high standards on the methods of promoting business activities through the use of social marketing on the internet (Darroch, 2009). Its success in digital marketing is related to its focus on quality maintenance. Most of the company ads are entertaining and creative. They are created through channelling of huge financial investments. The Coca Cola Company management is vividly aware that maintaining regular contact with consumers builds and sustains customer relationships. This is why they have enhanced the efforts geared towards application of digital marketing which is a more efficient strategy linking the customers to the company. Application of the digital marketing strategy is built on the premise that modern marketing is changing from exchange of goods and services to service quality, interaction, customer relationships and enhancing connectivity (Vargo and Lusch, 2012). According to Robbins and Stylianou, (2003), interactivity in the digital media offers better methods of searching for company information. Additionally, consumers utilize digital marketing to seek help on any problems related to company products. Digital connection has also provided efficient and cost effective means of spending free time with company brands such as participating in promotion games and learning about the product they are using. The company benefits from digital marketing

The VA Hospital Research Paper Example | Topics and Well Written Essays - 1250 words

The VA Hospital - Research Paper Example 1.2 VA hospital History indicated that in 1990s VA hospital care system was very substandard. Congress were about to shut down the whole system and were considering ex-G.I.S vouchers for the treatment of private candidates. But, the present condition of VA hospitals is quite different. VA has one of the largest health systems in the country, having 1,400 hospitals, nursing homes and clinics. It has employed 61000 nurses and 14,800 doctors. This shows at a very small scale it have been able to attract a larger target market. Out of 100 private institutions VA has a rank of 83. It handles the male patients having the age of 65, providing minimum risk of death i.e. 40%. Health care to these patients is provided on the basis of various plans or HMO’s. Harvard University has provided American government reward to VA for its various agency works. It deals all patients on computerized basis at very low cost. In past ten years, it has been noted that number of veterans has doubled in VA hospitals around 2.5 to 5.3 million. The cost of per patient in VA hospitals has remained steady since last ten years. On the other hand, the cost in other private institutions has increased by 40% since last year (Dennis, 2003). 1.3 Historical and political effects During World War II, there were great advances in field medicine and body armor in order to survive in the battlefield. Number of patients was increasing very rapidly in hospitals. Research indicated that around 11000 patients were waiting for their treatment in hospitals. VA officials had difficulty in managing such a high number of patients. Patients suffering from World War II were dying rapidly due to natural causes of around 600,000 in a year. Patients were occurring with severer wounds to VA. Due to this reason, this hospital introduced four more centers in the country in order to fulfill the shortage of health care (Waller, 2006). Reformation VA hospital made many changes in its systems in order to be one of th e best hospitals in the country such as the hospital was reformed in back 1994, this was the era when Bill Clinton appointed Kenneth, a doctor from Navy as the secretor of VA health care system. Kenneth bought an overall change in the entire system of hospital by lowering down the bureaucracy and providing authority to regional managers to make all important decision rather than dependence on higher authority. It enabled keeping track of all records through computerized network. It should be noticed that in this era only three hospitals had computer networks and VA hospital were in these numbers. This means that when a doctor is engaged in treatment of any patient, he have the facility to see the patient’s information easily on laptop. While, in other hospitals nearly 20% of the lab test are repeated because doctors does not have any previous data on the test. Bar- code system VA invented bar code system in hospital, which is mostly used in supermarket stores for prescription s. This system was used only in 5% of hospitals. It is a reader in the form of hand- held laser, which a nurse uses to scan the bar code system of patient waist with the bottle of pills. It there is no match between the two, nurses gets an alert. Institute of medicine have estimated that 1.5 million patients suffer due to various medication errors each year. But in VA hospitals bar-code systems and

Advocacy activity Essay Example | Topics and Well Written Essays - 2000 words

Advocacy activity - Essay Example In order to succeed in this task, documenting the changes taking place in terms of legislations and policies, as a tool of social change is hence inevitable. Policy change is one of the greatest foundations, and a highly recommended approach to address the unique challenges faced by the society. The rapidly changing dynamics of the political environment around us clearly highlight the significance of the administration as a professionalizing agent in the field of political science (Furner, 2010). This paper aims to outline an approach to evaluate policy change by highlighting key priorities beginning from a brief overview of the chosen legislation, the significance and scope of the issue, the broad implications of the legislation, as well as an in-depth account of the elected official followed by an explanation of the entire process starting from the basic reasons behind the choice of the elected official an overview of the key points of discussion, to be carried out during the perso nal interview. Summary of the legislation: The key to addressing and resolving various social issues faced by the society lies in the determination of the social reformers and their relentless pursuit to create a more humane society by engaging in policy advocacy (Jansson, 2010). HIV AIDS is one such critical problem faced by the United States. With a total of 1.2 million Americans living with HIV (CDC, 2012), and one in five people are unaware of their infection (Aids.gov, 2012) it is identified as a serious public health concern thus indicating an urgent need to eradicate it through effective policy changes. This section discusses the Cure for AIDS Act 2012, introduced by Representative James Himes in the House, and is aimed at finding an effective cure for the epidemic and makes it accessible in the United States as well as globally. It proposes to establish a research program under the Congressionally Directed Medical Research Program of the Department of Defense to accomplish i ts goal (Govtrack.us). The program is proposed to be headed by the Secretary of Defense in collaboration with the Director of National Institutes of Health; the Director of National Institute of Allergy and Infectious Diseases; and any head of a Federal agency as deemed appropriate by the Secretary. The program aims to develop a cure for HIV/AIDS through extensive research programs, aimed at addressing the fundamental issues such as the key causes behind the persistence of the disease despite the use of various therapies; and developing and identifying various testing interventions to control the spread of any further spread of the disease, among others. The program also seeks to gain assistance from Non-profit entities in terms of co-ordination and sharing of responsibilities through partnership and provision of peer-reviewed funded research. The key objective of this bill is to ensure an effective cure for HIV/AIDS by supporting and encouraging innovative research. The conviction to find a cure has been strengthened further after the recent case of Timothy Brown, the first person ever to be cured of the 'incurable' disease (CBS News, 2012), thus providing a renewed hope to the medical practitioners, researchers and policy makers to revive and accelerate their efforts towards working and campaigning for the just cause. Significance and scope of the issue: HIV/ AIDS is a global epidemic affecting 34 million people worldwide, and claiming 1.8 million lives as of 2010 (WHO, 2012). According to available statistics the situation is equally grave for high-income developed countries as well including the United States. Over 1.2 million people in the United S

Air France Marketing Strategy

Air France Marketing Strategy Air France, one of the worlds largest airlines, has a history in aviation going back nearly a century. As part of the Air France KLM Group and a member of the SkyTeam global airline alliance, they are able to offer the best in-flight service and widest choice of travel routes to customers (Staniland, 2003, p.262). As a service organisation, Air France must necessarily offer high quality service at all levels to its customers, and this report considers both the current state of the organisation and how it achieves this level of service quality. The 7Ps of marketing is the main framework used and consideration is also given to the benefits of relationship marketing for the organisation. 7Ps of Marketing in Relation to Air France Its Partnerships The 7Ps of marketing are an extension of the traditional four Ps of marketing, i.e. product, price, place and promotion, to take account of changes in approach that incorporate service delivery and thus adds in people, process and physical evidence to provide an overall service marketing mix(Nargundkar, 2006, p.45). 1) Product Air France has two main strands of product offering on the ground services and in-flight services. The first relates to access to major airports with appropriate parking, duty free shopping facilities and safe and efficient baggage handling as well as good quality customer service at reservation counters, booking in desks, online booking services etc. Inflight services are less tangible and more prone to customer perception, and include areas such as cabin crew approachability and comfortable seating as well as in-flight shopping and entertainment/ refreshment. For Air France, delivery of a quality product in both aspects is a major element of business offering as they realise the importance of this to customers (Alamdari, 1999). 2) Price For many leisure travellers, price is one of the major considerations when choosing an airline, along with accessibility to airports, and flight times (Doganis, 2006, p.211). For Air France, their price structure is based on basic fares, both leisure and business plus additional costs such as taxes, and the service provided by the airline. As a strategy they have selected value for money pricing (Taneja, 2004 p.166), charging the average price when compared with their competitors. 3) Place Place in this context refers to how, where, why and when consumers purchase (Crane, 1993, p.19). For Air France this may be direct through the airline, either online or by phone, as part of a holiday package or through a third party travel agent. 4) Promotion Encouraging awareness of the value provided by an airline is done through promotion. In the case of Air France this is done through a combination of joint promotions with their strategic partners, both airline and non-airline based as well as direct advertising and promotion through magazines and TV advertising and in holiday brochures. The companys promotional stance is heavily based in promoting its French basis, with a brand image based on style, colour (blue) and positioning themselves as the representation of France in the air (Kaynak Kucukemiroglu, 1993). In addition, the companys partnerships with organisations such as Hertz Rent a Car, who are able to offer discounts and special deals to Air France customers and Allianz, who offer a digital safe-box to Air France customers, offer a further route to raising customer awareness of the brand and its offers. 5) People As a service provider, the people employed by Air France are its representatives and their attitude and service delivery can be a major factor in customer loyalty (Ostrowsky et al, 1993). As such the company invests heavily in ongoing training to ensure that their values and attention to customer care are demonstrated at all times, including ensuring their staff are trained in the latest medical procedures to provide care for patients in an emergency (Bertrand, 2004) 6) Process As a result of the numerous ways that flights can be booked, there are various different distribution channels for Air France, such as travel agents, their own direct booking service, which is either by telephone or online, as well as their affiliations and partnerships with other airlines and flight related organisations (Shaw, 2007, p.225). These include Hertz car rental and the RATP (Regional operators of local transport in Paris) who will recommend the airline to its customers in a reciprocal arrangement. 7) Physical Evidence This aspect of the 7Ps relates to the overall operating environment and the interaction between this and consumers. For Air France this means the physical aeroplanes, their seating layout and refreshment offerings are the physical evidence of their ability, or not, to deliver to the customers satisfaction. In addition, even before take-off the physical environment for booking in baggage, dealing with queries and customer service desk need to be visually appealing to customers to ensure that they do not have a negative experience with the airline, its staff or its partners. Air France staff have a distinctive uniform, designed by Christian Lacroix in 2005, (Lerpold, 2007, p.174) which they share with other Skyteam Alliance partners, to encourage customers to recognise the solidarity within the industry and to engender the feeling that the service will be standardised to the highest quality throughout their interaction with Air France. Relationship Marketing and Air France For Air France, relationship marketing means ensuring that customers feel that their needs are paramount throughout the whole travel experience, from the initial booking right through to their leaving the airport with their baggage intact as well as encouraging customer feedback with surveys and questionnaires. By developing relationships with frequent flyers and offering them promotions and discounts Air France can ensure that they will return to the airline again and again (Gilbert, 1996). A further benefit of this approach, which should include incorporating opportunities for customer feedback on their flight experience with Air France and demonstrating that the feedback is listened to and acted on is the use of word of mouth (Farrugia Quigley, 2009). In a world of social networking, consumers who have had a positive experience with the airline will encourage friends and colleagues to fly with Air France rather than a cheaper, budget airline, due to the premium service offered which includes the Planete Bleue package, a service specially designed to cater for families with young children and teenagers (www.airfrance.com, 2010) Summary Air Frances strategic partnerships and high commitment to service quality has meant that they have a good reputation with consumers and as such are able to demonstrate high levels of customer loyalty. All of these factors have contributed to make it one of the worlds largest airlines and an attractive partnership option for other airlines and customers.

Mockery of Victorian Values in Hechts Parody, Dover Beach :: Dover Beach

Hecht's parody "Dover Bitch" is a mockery of Victorian values shown in "Dover Beach", as well as those of his own period. Hecht candidly exaggerates the speech, ideas and symbols in "Dover Beach.". The first evidence of Hecht's mockery is of speech at the beginning when he writes " There stood Matthew Arnold and his girl......All over, etc., etc.". He take the soft calming words of Arnold and gives them a harsh New Jersey accent. His representation of an educated woman sets the reader up to think that the woman will not sit quietly and be told what to do by her husband. But when "she said one or two unprintable things" he took away her right to speak. Thus plunging her back to Arnold's Victorian classification that women should sit quietly and ingest her husbands opinions. This might also symbolize the feministic movements of the early sixties. Hecht's view might have been that women could have equality to men, but its not important enough to let them talk about it. His display of faithfulness in the women's unfaithfulness is also a reaction to the Victorian idea that the wife should be there for her husband. It could also be a scary reality in Hecht's mind that times were changing and women wouuld not be at every beaconing call of their husband. Hecht reinforces his Ideas of change by taking Arnold's "...the cliffs of England stand, glimmering and vast" and transforms the Victorian idea of women into "...cliffs of England crumbling away behind them,". This supports the idea that Hecht is aware of the changes that are happening and he is envious of the way things used to be.

George Walker Bush Leadership Style Essay

Barbara and George H. W. Bush are the parents of the 43rd president of the United Sates, George W. Bush. The two were married on January 6th, 1945 and it was said that they experienced love at first sight when meeting. George Bush Sr. was 17 when married, and Barbara was 16. The two have lived in 29 homes located in 17 cities, and is the first presidential couple to reach 60 years of marriage. Barbara’s background includes working a summer job sorting nuts and bolts during World War II as well as working at the Yale Coup while her husband was attending the college, and until her first child was born. She is the second woman in history to have both a son and husband serve as president of the United States. George H. W. Bush served as the 41st president, as well as numerous other positions within our government. Some of these include vice-president to Ronald Reagan, director of the CIA, congressman, ambassador to the United Nations, and chairman of the Republican National Committee. Besides these governmental positions he was also a pilot in the navy as well as an oil businessman in Texas. George Walker Bush was born on July 6, 1946 in New Haven, Connecticut. He was the oldest of his five other siblings: Pauline (Robin), John Ellis (Jeb), Neil, Marvin, and Dorothy (Doro). George’s sister Robin died at the age of three from leukemia when George was only seven years old. His brother Jeb would also go on to become the 43rd governor of Florida. In 1948, George Sr. and Barbara moved the family to Midland, Texas, where H. W. would make his fortune in the oil business. George attended private school in Massachusetts where he was a great athlete in baseball, football, and basketball. He was good in school, but was also known for being a bit of a troublemaker. He went on to be accepted to Yale University where he was the president of the Delta Kappa Epsilon fraternity, played rugby, and was a member of the secretive Skull and Bones society. Two weeks before graduation George enlisted in the Texas National Guard. Although there is a lot of speculation as to whether or not he completely fulfilled his duty, he was honorably discharged in 1974. In 1977, Bush met Laura Welch and married her after only three months. The couple has two children together, twins Jenna and Barbara. Family is huge to George, and he attributes Laura for stabilizing his life and helping him to give up alcohol in 1986. As for George W. Bush’s leadership style, many things through his life have affected how he chooses to lead. In 1978 he lost in an election for a House of Representatives seat in Texas, which helped him to humble himself and realize that things would not be given to him just because of his father. He helped with his father’s presidential campaign in the year 1988, and this helped him to learn the ins and outs of campaigns as well as doing the dirty work required of such a position. After this, George bought a share of the Texas Rangers baseball team and served as managing general partner for five years, where he learned how a business works and runs. He became governor of Texas in 1995 and served until 2000, when he won the presidential election on the republican ticket. He served two terms as president, and dealt with disasters such as Hurricane Katrina and September 11th. George has been quoted speaking about Katrina saying, â€Å"Throughout the area hit by the hurricane, we will do what it takes, we will stay as long as it takes, go help citizens rebuild their communities and their lives†. George W. Bush’s leadership style can be described as problem solver, delegator, decisive, visionary, and composed. He was a problem solver because he believed that getting problems solved right when they needed to be was key, and did not push them off until the next person came around to fix it. As for delegator, Bush was good at knowing when it was his place to get something done, or when he should let someone else take over the job for him. George was a decisive leader in that he made tough decisions throughout his presidency, but always did what he believed was best for our country. Visionary is one way to describe his leadership style seeing as he had a clear vision set out at the beginning of his presidency for how he wanted our country to run, and this is something that he is known quite well for. Lastly, during Bush’s presidency he had to lead our country through two terrible incidents. Through all of this, he was able to maintain his composure and remain an effective leader through tough times, which shows his composure as a leader. One of the things that George W. Bush is most well known for would be his speech that he gave at the sight of ground zero a few days after 9/11. I can hear you; the rest of the world hears you. And the people who knocked down these buildings will hear all of us soon. † I believe that this quote from him helps to show all of the different leadership styles that he exhibited throughout his stint as governor of Texas as well as president of the United States. Nowadays, you can find George spending time with his wife Barbara on his ranch in Texas. He recently wrote his book, â€Å"Decision Points† and had a library put up in his name on the Southern Methodist University in the great state of Texas.

The pharmaceutical company Mylan is facing more po Essays - Biology

The pharmaceutical company Mylan is facing more po Essays - Biology The pharmaceutical company Mylan is facing more political pressure to confront the price hike of EpiPen after 20 US senators, including Elizabeth Warren and Bernie Sanders, sent an open letter on Tuesday to the company criticising its "exorbitantly expensive" price hikes. Reports emerged last week that the company had implemented a series of gradual price increases inflating the price of the drug from $56.64 to $317.82, a 461% increase in cost since Mylan acquired the rights to EpiPen in 2007. During that same time, Heather Bresch, chief executive officer of Mylan, saw her pay rise $2,453,456 to $18,931,068 , a 671% increase . Last week, she sold 100,200 of her shares in the company for more than $5m. EpiPen CEO hiked prices on two dozen products and got a 671% pay raise "The EpiPen auto-injector delivers a life-saving dose of epinephrine to patients suffering from anaphylaxis. Anaphylactic shock can lead to serious injury or death if untreated; thus, making sure the EpiPen is readily available for use is a critical part of life for millions of Americans living with severe allergies," the Democratic senators wrote in the eight-page letter addressed to Bresch. "The EpiPen, however, has become so exorbitantly expensive that access to this life-saving combination product is in jeopardy for many Americans. "Mylan's near monopoly on the epinephrine auto-injector market has allowed you to increase prices well beyond those that are justified by any increase in the costs of manufacturing the EpiPen," the senators wrote. The senators gave Bresch a deadline of 12 September to address seven multi-part questions about the company's "Savings Card" for customers with insurance, patient assistance program, school programs and plans to release a cheaper generic version of the EpiPen in several weeks. They were sceptical of the company's attempts to defuse the row, noting that the price of the planned generic "is still three times higher than the cost of the branded EpiPen in 2007". Democratic senators Tammy Baldwin, Richard Blumenthal, Barbara Boxer, Sherrod Brown, Joe Donnelly, Richard J Durbin, Al Franken, Heidi Heitkamp, Mazie K Hirono, Amy Klobuchar, Patrick Leahy, Edward Markey, Chris Murphy, Jack Reed, Brian Schatz, Jon Tester, Tom Udall and Sheldon Whitehouse also signed the letter. Last week, Hillary Clinton commented on the controversy, announcing a plan to reduce drug price increases . In it, the Democratic presidential nominee wrote that manufacturers "should be required to explain significant price increases, and prove that any additional costs are linked to additional patient benefits and better value". She called on Mylan to reduce the price "immediately". Other lawmakers have already written open letters to both Bresch, who is the the daughter of West Virginia senator Joe Manchin, and the Food and Drug Administration. Senators Susan Collins and Claire McCaskill sent a request for information to Bresch from the Committee on Aging. Iowa senator Chuck Grassley and others asked the FDA for suggestions on " alternatives to the EpiPen ". Connecticut senator Richard Blumenthal sent his own letter in addition to the letter sent on Tuesday. "My office has been contacted by dozens of concerned Connecticut residents, families, and first responders who urgently require your life-saving product but fear that its skyrocketing price has put it out of reach," Blumenthal wrote last week. The Guardian has reached out to Mylan for comment. Genetically Modified Babies BERKELEY, Calif. AN advisory committee of the Food and Drug Administration is set to begin two days of meetings tomorrow toconsider radical biological proceduresthat, if successful, would produce genetically modified human beings. This is a dangerous step. These techniques would change every cell in the bodies of children born as a result of their use, and these alterations would be passed down to future generations. The F.D.A. calls them mitochondrial manipulation technologies. The procedures involve removing the nuclear material either from the egg or embryo of a woman with inheritable mitochondrial disease and inserting it into a healthy egg or embryo of a donor whose own nuclear material has been discarded. Any offspring would carry genetic material from three people the nuclear DNA of the mother and father, and the mitochondrial DNA of the donor. Roughly 1,000 to 4,000 children born in the United States each year will develop

Biography of Fred Hoyle, British Astronomer

Biography of Fred Hoyle, British Astronomer The science of astronomy features many colorful characters throughout its history, and Sir Fred Hoyle FRS was among them. He is best known for coining the term Big Bang for the event that birthed the universe. Ironically, he was not a big supporter of the theory of the Big Bang and spent much of his career formulating the theory of stellar nucleosynthesis- the process by which elements heavier than hydrogen and helium are created inside stars. The Early Years Fred Hoyle was born on the 24th of June, 1915 to Ben and Mable Pickard Hoyle. Both his parents were musically inclined and worked various jobs during their lives. They lived in the small town of West Riding, in Yorkshire, England. Young Fred attended school at Bingley Grammar School and eventually moved on to Emmanual College at Cambridge, where he studied mathematics. He married Barbara Clark in 1939, and they had two children. With the onset of war in the 1940s, Hoyle worked on various projects that benefitted the war effort. In particular, he worked on radar technology. During his work for the British Admiralty, Hoyle continued to study cosmology and made trips to the United States to meet with astronomers. Creating the Theory of Elements in Stars During one of his astronomy tours, Hoyle became acquainted with the idea of supernova explosions, which are catastrophic events that end the lives of massive stars. It is in such events that some of the heavier elements (such as plutonium and others) are created. Yet, he was also intrigued by processes inside ordinary stars  (such as the Sun) and began looking at ways to explain how such elements as carbon could be created inside those. After the war, Hoyle returned to Cambridge as a lecturer at St. Johns College to continue his work. There, he formed a research group focused specifically on stellar nucleosynthesis topics, including the formation of elements inside all types of stars. Hoyle, along with colleagues William Alfred Fowler, Margaret Burbidge, and Geoffrey Burbidge, eventually worked out the basic processes to explain how stars synthesize heavier elements in their cores (and, in the case of supernovae, how catastrophic explosions played a role in the creation  of very heavy elements). He stayed at Cambridge until the early 1970s, becoming one of the worlds foremost astronomers due to his work on stellar nucleosynthesis. Fred Hoyle and the Big Bang Theory Although Fred Hoyle is often credited with the name Big Bang, he was an active opponent of the idea that the universe had a specific beginning. That theory was proposed by astronomer Georges Lemaitre. Instead, Hoyle preferred the steady state universe, where the density of the universe is constant and matter is constantly being created. The Big Bang, by comparison, suggests that the universe began in one event some 13.8 billion years ago. At that time, all matter was created and the expansion of the universe began. The Big Bang name he used came from an interview on the BBC, where he was explaining the difference between the explosive nature of the Big Bang versus the steady state theory he favored. The Steady State theory is no longer taken seriously, but it was vigorously debated for years. Later Years and Controversies After Fred Hoyle retired from Cambridge, he turned to science popularization and writing science fiction. He served on the planning board for one of the most famous telescopes in the world, the four-meter-wide Anglo-Australian telescope in Australia. Hoyle also became a staunch opponent of the idea that life began on Earth. Instead, he suggested it came from space. This theory, called panspermia, says that the seeds of life on our planet may have been delivered by comets. In later years, Hoyle and colleague Chandra Wickramasinghe advanced the idea that flu pandemics could have been brought to Earth in this way. These ideas werent very popular and Hoyle paid the price for advancing them. In 1983, Fowler and astronomer and astrophysicist Subrahmanyan Chandrasekhar were awarded the Nobel Prize in Physics for their work on the stellar nucleosynthesis theories. Hoyle was left out of the prize, even though he was an important pioneer in the subject. Theres been much speculation that Hoyles treatment of colleagues and his later interest in alien life forms may have given the Nobel Committee an excuse to omit his name from the prize. Fred Hoyle spent his last years writing books, giving speeches, and hiking on the moors near his final home in Englands Lake District. After a particularly nasty fall in 1997, his health declined and he died after a series of strokes on August 20, 2001. Awards and Publications Fred Hoyle was made a fellow of the Royal Society in 1957. He won several medals and prizes over the years, including the Mayhew Prize, the Crafoord Prize from the Royal Swedish Academy of Sciences, the Royal Medal, and the Klumpke-Roberts Award. Asteroid 8077 Hoyle is named in his honor, and he was made a knight in 1972. Hoyle wrote many science books for public consumption, in addition to his scholarly publications. His best-known science fiction book was The Black Cloud (written in 1957). He went on to author another 18 titles, some with his son Geoffrey Hoyle. Fred Hoyle Fast Facts Full Name: Sir Fred Hoyle (FRS)Occupation: AstronomerBorn: June 24, 1915Parents: Ben Hoyle and Mabel PickardDied: August 20, 2001Education: Emmanuel College, CambridgeKey Discoveries: theories of stellar nucleosynthesis, the triple-alpha process (inside stars), came up with the term Big BangKey Publication: Synthesis of Elements in Stars, Burbidge, E.M., Burbidge, G.M. Fowler, W.A., Hoyle, F. (1957), Reviews of Modern PhysicsSpouses Name: Barbara ClarkChildren: Geoffrey Hoyle, Elizabeth ButlerResearch Area: astronomy and astrophysics Sources Mitton, S. Fred Hoyle: A Life in Science, 2011, Cambridge University Press. â€Å"FRED HOYLE.† Karl Schwarzschild - Important Scientists - The Physics of the Universe, www.physicsoftheuniverse.com/scientists_hoyle.html. â€Å"Fred Hoyle (1915 - 2001).† Careers in Astronomy | American Astronomical Society, aas.org/obituaries/fred-hoyle-1915-2001. â€Å"Professor Sir Fred Hoyle.† The Telegraph, Telegraph Media Group, 22 Aug. 2001, www.telegraph.co.uk/news/obituaries/1338125/Professor-Sir-Fred-Hoyle.html.

History - Rwanda Genocide Research Paper Example | Topics and Well Written Essays - 1500 words

History - Rwanda Genocide - Research Paper Example Though efforts are done, those harms do still happen in controlled settings. Mutual understanding among nations and people may have reduced the occurrences of conflicts and violence. Conflicts and violence may occur anytime and anywhere which means people must be aware of their surroundings at all time. Nobody knows when it may happen though there are some ways that people especially the government agencies can predict the occurrences of violence through patterns they get from the data of past events. One of the nations that experienced a significant violence and conflict is Rwanda. That country is located in the eastern part of Africa near Tanzania and Congo. The topography of the land of Rwanda is composed of mountains and valleys. Rwanda then has the highest peak at 4,324 meters which is the top of a volcano called Mount Karisimbi (King 2007, p. 7). The people then that live the mountains and valleys are generally called Rwandans and composed of the ethnic groups Pygmy, Hamitic an d Bantu. The population overall of the Rwandans is approximately 11 million and the size of population is attributed to high mortality rate. Many die because of diseases because of poor sanitation and major diseases like the dreaded Autoimmune Deficiency Syndrome or AIDS. They are mostly poor as only 19 percent of them are in the urban areas. They also lack potable water to cater the needs of everyone. In terms of religion, Rwandans are mostly Christians with majority of them are Catholic. When it comes to basic education, most of them know how to read and write by 15 years old and above (Streissguth 2007, p. 36). The government of Rwanda then became a parliament recently and its laws are patterned after France and Belgium. The constitution of Rwanda was then ratified in 2003. The said constitution pledges to protect the rights of the Rwandans, to provide peace among groups there and to prevent political party formations based on culture and race. The government then is divided into judicial, legislative and executive just like in the government form seen in Europe and USA. The people allowed to vote must be at least 18 years old. Once the election is finished, the president then has been decided and he is the one responsible to appoint the prime minister and the cabinet who will assist him in leading the country (King 2007, p. 43). Before the government of Rwanda has been patterned after the Western nations, the country started as a land roamed by Pygmy group called Twa but the said ethnic group is only one percent of the current population. It was known in the past that Twa had interactions and interrelationships with the other ethnic groups like Tutsi and Hutu. The two groups were very similar in traditions but they are differentiated for their source of livelihood as Tutsi are cattle growers while Hutu are crop growers. It was then in 1933 when Belgian people controlled Rwanda and commanded the Rwandans to wear identification cards to clearly separate them by races (Kalayjian and Paloutzian 2009, p. 73). Probably that decision of the Belgians had bred further conflicts and violence among the ethnic groups which became prevalent since the independence of Rwanda. Rwanda became occupied by Germany before. When the First World War came, Belgium took over Rwanda as the Belgians snatched it from the Germans. After the war, it became a joint-state with Burundi which was also a colony of Belgium. It was then under the custody of United Nations which also played a big role in giving those

Accounting Essay Example | Topics and Well Written Essays - 500 words - 20

Accounting - Essay Example I can still remember one time when my family and I had an impending ethical decision to make. The memory is still so vivid in my mind because if felt just like yesterday. My father had handed in his resignation at work because he had found a higher paying job. On his last day of work, my mother, my siblings, and I all went into attend his farewell party. He was working as a security guard there and, as such, he was in charge of locking the place up each night. Once everyone had already left, my father had to lock the place up. It was also the case that he also knew the key combination to the safe. Since he was the last one to leave, and he was never coming back to this job, he could legitimately get away with stealing money from the safe. We discussed amongst ourselves whether anyone would notice if some of the money went missing. My brother argued that we wouldn’t be doing anything wrong because the business was already involved in illegal business practices anyway. However, I spoke up and said that if we did this, it would stain my father’s reputation. He had built up a good work rapport over the years and it would be a shame to see this all go to waste over an insignificant sum of cash. I learnt from this experience that making unethical decisions do not pay off in the long run. As I have been growing up, I have made sure to think with an ethical mindset in every situation. In the business world, my personal ethics will thrive because I always think about all the people that may be affected by my decisions. My ethical upbringing has encouraged me to always seek the truth. This may mean being a whistleblower and calling out a fellow employee, but this is something that I feel strongly about. In my future business career, I will make it clear at the interview stage that I am unwilling to perform any action that would be considered unethical. They can be a grey area when it comes to ethical decisions. However, for me, there are no grey areas; if I have to

Security Analysis and Portfolio Management Research Paper

Security Analysis and Portfolio Management - Research Paper Example The current global financial crisis makes one industry performs better than the other. For the purpose of this report, the selected industry is food industry, because it is the largest industry in the United States. And its importance could never be underestimated. Hence, this industry would be analyzed using the factors highlighted below: 1. Industry life cycle: Azevedo et al (2004) explained clearly that US Food industry has a very long life cycle in the sense that since it began centuries ago, it has flourished from year to year. Food industry, as a matter of fact, is as old as human beings. 2. Past Sales: The past sales volume of the food industry in the United States is in the excess of 900 billion dollars a year (Nestle, 2003). And that volume increases every year with the introduction of new kinds of foods. The presence of convenience stores aids quick and easy sales of food in the United States. Convenience Stores like Wal-Mart and Costco have billions of dollars as their turnovers from food sales. 3. Permanence of industry: There is no doubt that as long as there are people on this earth to consume foods, food industry won’t go out of operation: it would collapse. And the development of new forms of food makes the industry to be constantly appealing to the customers. And since the pricing system in food industry is quite flexible, the industry could conveniently serve many classes of people in the society. What this statement means is that both the poor and the rich could afford to buy a corn, for instance, even though the quality of the corns they bought are different, because of different prices. Enactment of business laws: By making laws that could make the business activities in the sector of food industry, the US government provides a comfortable atmosphere for the industry to grow successfully. Farm subsidy: The United States is still one of the developed nations that offer some encouraging subsidies for farm products. Since

History of Bareilly Essay Example for Free

History of Bareilly Essay The region has, also, acted as a mint for a major part of its history. From archaeological point of view the district of Bareilly is very rich. The extensive remains of Ahichhatra, the Capital town of Northern Panchala have been discovered near Ramnagar village of Aonla Tehsil in the district. It was during the first excavations at Ahichhatra (1940–44) that the painted grey ware, associated with the advent of the Aryans in Ganga Yamuna Valley, was recognised for the first time in the earliest levels of the site. Nearly five thousand coins belonging to periods earlier than that of Guptas have been yielded from Ahichhatra. It has also been one of the richest sites in India from the point of view of the total yield of terracotta. Some of the masterpieces of Indian terracotta art are from Ahichhatra. In fact the classification made of the terracotta human figurines from Ahichhatra on grounds of style and to some extent stratigraphy became a model for determining the stratigraphy of subsequent excavations at other sites in the Ganga Valley. On the basis of the existing material, the archaeology of the region helps us to get an idea of the cultural sequence from the beginning of the 2nd millennium BC up to the 11th c. AD. Some ancient mounds in the district have also been discovered by the Deptt. of Ancient History and culture, Rohilkhand University, at Tihar-Khera (Fatehganj West), Pachaumi, Rahtuia, Kadarganj and Sainthal. [2]

God. Creator or Poet? :: Religion Religious God Essays

God. Creator or Poet? The Latin word â€Å"poet† means â€Å"creator†. Humans, realizing they are different from animals in the world, have been trying to rationalize things and themselves to the world ever since. Poets and writers used to come up with these far off imaginative ways of how to answer questions of life almost to explain it in a philosophical way. Who were the first humans? How did they come to be? What made the sun and the moon and the stars? Why the animals were made the way they were? What caused night and day, the seasons, the cycle of life itself? Why were some people greedy and some unselfish, some ugly and some handsome, some dull and some clever? As people pondered these questions and many more, they created stories that helped explain the world to their primitive minds. Storytellers told these tales again and again around the fires of the early tribes, by the hearth of humble cottages, before the great fire in the king's hall; they told them as they sat in the grass huts of the jungle, the Hogans of the Navajo, and the igloos of the Eskimo. Their children told them, and their children's children, until the stories were smooth and polished. And so people created their myths and their folktales, their legends and epics; the literature of the fireside, the poetry of the people, and the memory of humankind. They spoke what made them understand the unknown. However scholars choose to look at them, folktales and myths are literature derived from human imagination to explain the human condition. Literature today continues to express our concern about human strengths, weaknesses, and the individual's relationships to the world and to other people. This thought came up by Euhemerus in 300 B.C. He began the theory that once one war hero became respected and dies, people pass on their name while embellishing their heroic story. Soon, people forgot the fact that this hero was even human. Now, the hero was a God; an immortal God. The vast body of traditional literature was shaped verbally by generation after generation, simply because oral language was then the only language. (Even today, writing is far from universal. Of 2796 languages in the world, all have an oral form, but only about 153 have a written form.

Gender Roles in Latin American Societies Essay example -- Female Male

Gender Roles in Latin American Societies The idea that a woman’s job is to be a wife and mother is old-fashioned, but not completely out of style. Though these roles require a great deal of talent, resilience, patience, love, and strength, to name a few, they are often underestimated or depicted as simple. Especially in modern times, many women in the United States who stay home to raise a family are viewed as anti-feminists, whereas women in Latin America are not criticized for similar actions. In recent decades, more Latin American women have started to break the mold, daring to be both sexy, and successful in the workforce, while remaining pillars of domestic life. Latin American society places a great deal of importance on the family as a support network; it is not uncommon for several generations to reside in the same house. This emphasis is called familismo, and the mother in the family is usually the most important figure. She â€Å"is seen as the primary nurturer and caregiver in the family†¦[and] plays a critical role in preservation of the family as a unit, as well as in...

Apple Inc. Case 2010

1. What, historically, have been Apple’s competitive advantages? Apple has had various competitive advantages since its origin until the present. Firstly, Apple’s innovation has always been its hallmark. Beginning with the first â€Å"Apple I† till the â€Å"iPad 2†, Apple products have change the development of the market many times, specially during the last decade, with the first iPod’s lunch. Although Apple’s single technologies have not been walkthroughs created by the company itself, it has developed the characteristics of these technologies and combined them in a way that had never been done before.One of Apple’s main ways to innovate is through the ease of use of its products, another of its big competitive advantages. Apple’s products are popularly considered as very intuitive and, although MP3 players already existed in 2001 or multi-touch surfaces in 2007, products like the iPod and iPhone allow the use of these techn ologies and devices in a very practical way with an almost vertical learning curve. Besides this ease-to-use, Apple has â€Å"plug & play† oriented designs: devices ready to be used with a series of peripherals without requiring prior knowledge.This has led Mac computers to be â€Å"digital hubs† of the new digital devices. Moreover, Apple has always had a proprietary design. Apple has never licensed any of its products or designs (except during Spindler’s management). This means that it has always had a wide control over its value chain, from the designs from scratch of their computers, till the software and its marketing or sales. It has a widely vertical integrated business and nowadays, it is even beginning to design its own microchips. This has led to a very unique differentiation that can be hardly found in competitors’ products.That is why one of Apple’s most typical characteristics are its products’ elegant and state-of-the-art indus trial designs and superior software (OS). All components of its products are perfectly integrated and work altogether better than separated. Apple’s design process consists of a series of activities that can be hardly copied. Finally, it is very important to highlight Apple’s brand image and the whole culture created around it. As Jobs says, Apple products are intended to be a â€Å"cultural force†.Apple delivers through its products complete solutions and experiences, different to the use of any other company’s products. Its devices are considered as iconic within their correspondent markets and the company is seen as a leader of the â€Å"digital age†. Apple has always had a solid base of loyal customers and its brand is presently one of the best known in the world. Furthermore, Steve Jobs CEO is considered as an innovation guru and has been named CEO of the decade, boosting Apple’s popularity even higher, if possible. 2. Analyze the perso nal computer industry.Are the dynamics favorable or problematic for Apple? The personal computer industry is a highly concentrated market. The four top PC vendors (Acer, Dell, HP and Lenovo) control the 55% of worldwide shipments. It is a competition intense sector given the low switching costs of the industry. Growth has been driven by a decrease of prices and expansion of capabilities, with consequently higher sales volumes, but with a relatively smaller growth in revenues. PC components are going through a standardization process and PC makers are cutting expenditures in R&D.Due to the aforementioned low switching costs and the low differentiation among vendors, the threat of substitute products is very high in the industry. However, despite the low product differentiation, vendors have built strong brands and the investments required to enter the sector are very high, for what the entrance of new competitors with similar volume and brand awareness as the present top vendors is q uite unlikely. The only open way for competitors seems to be the â€Å"white-box† market (with around 30% of sales in 2009), but these machines cover only the desktop market.Regarding the clients’ power, they have a wide range of very similar products in design, capabilities and price to choose from, for what the switching costs are very low, as mentioned. PC vendors’ customers are therefore in a strong position to push them in the desired direction. On the other hand, PC makers have also high bargaining power in their relationships with their suppliers, as PC components are widely available at very competitive prices (excluding microprocessors and operating systems).As for Apple, the sector’s dynamics involve both favorable and problematic characteristics. The still hegemonic â€Å"wintel† systems make Apple’s products a strong and very differentiated alternative. Moreover, home consumers are the biggest segment in the industry, a group tha t values design, mobility and connectivity, some features in which Apple is a leader. On the other hand, the company may have an overall minor base of potential clients willing to acquire the knowledge to operate its devices.Despite the fall in prices and increase in capabilities that the market requests, something that could seem problematic to any player in the sector, Apple is still able to charge premium prices through design and â€Å"user experience† differentiation, without requiring to push its devices capabilities over the average. All of this means that Apple can make big profits in its premium niche market, but that overall penetration might be a setback. Nevertheless, Apple is still reliant on its components’ suppliers, who â€Å"force† Apple to purchase major volumes in order to reach competitive costs.

buy custom Difference between T-1 and ISDN Technologies essay

buy custom Difference between T-1 and ISDN Technologies essay T-1 and ISDN are service lines, which support telecommunication equipments and phone systems that, provide voice and data services (Shepler, 2003). T-1 differs greatly from ISDN, in terms of circuit configuration. ISDN (Integrated Services Digital Network) is divided into two levels, in which, voice and data can be sent and received in a single fiber-optic cable. These levels are BRI and PRI (Shepler, 2003). BRI (Basic Rate Interface) is the most common level, whose data or voice transmission speeds are low. It therefore supports residential and small businesses data and voice needs. On the other hand, PRI (Primary Rate Interface) transmits data and voice at very high speeds. It is usually carried in T-1 trunk lines whereby, it divides T-1 digital signal into 24 different channels. PRI is suitable for large businesses and large institutions, which have large data and voice requirements (Shepler, 2003). T-1 service, which is actually more of hardware than a service, is used to support PRI service in ISDN (Shepler, 2003). This support involves helping PRI to deliver data and voice services to different locations. A single T-1 line consists of 24 channels. The channels can be used separately: each with its own purpose, or in combination. For instance, all the 24 channels can be used to deliver individual telephone threads, bandwidth for data networks, or internet connection to a given location. Alternatively, the 24 channels may be split into two groups, either to deliver data or voice, in any combination. When used to deliver bandwidth data networks, each T-1 thread is capable of transmitting data at a speed of 64 Kilobytes per second. This means that, a T-1 line, which is fully dedicated to data delivery, is capable of transmitting data at a speed of 1.54 Megabytes per second (Shepler, 2003). Buy custom Difference between T-1 and ISDN Technologies essay

The Cahaba River essays

The Cahaba River essays For thousands of years, the Cahaba River, with the other rivers and streams of Alabama, has moved unceasingly to the sea. And just beneath the normally peaceful waters exist perhaps the greatest collection of plant and animal life in North America. Overstatement? Hardly. While Alabama is the 29th largest state, it ranks fourth in the number of plant and animal species. Fully eight percent of all the freshwater flowing through the continental United States flows through this state. Only Florida can rival Alabama in the number of species per square mile. Alabamas waterways host 38 percent of all the freshwater fill-breathing snails, 52 percent of all turtle species and 60 percent of all the freshwater mussel species. Since 1991, three new fish species previously undescribed by science have been found in the Mobile River basin. The Cahaba River has more fish species per mile, 131, than any river its size in North America, including 18 species that exist only in the Mobile River drainage area. To put this in perspective, the Cahaba has more native species of fish than the entire state of California. The Cahaba River basin supports 69 rare and imperiled species, including 10 fish and mussel species listed under the U.S. Endangered Species Act. In 1992, botanist Jim Allison discovered eight new species of plants in the limestone bluffs of Bibb county overlooking the Cahaba that were previously unknown to science. His discovery rivals the great expeditions to the heart of Africa or up the Amazon River in the 19th Century. Perhaps the best known of the Cahabas endangered inhabitants is the Cahaba Lily, also known as the Shoals Lily. The Cahaba Lily is unusual in that it grows literally in the middle of the river, wedging its bulbs between cracks in the rocks that comprise the riverbed. Each spring, in May and June, the Lillies rise above the flowing current in an explosion of white and green. ...

How Starfish See With Eyespots

How Starfish See With Eyespots Starfish, which are more scientifically known as sea stars,  dont have any visible body parts that look like eyes. So how do they see? While it may not look like starfish have eyes, they do, although theyre not like our eyes. A starfish has eyespots that cannot see much in the way of details but can detect light and dark. These eyespots are at the tip of each of the starfishs arms. That means that a 5-armed starfish has five eyespots, and a 40-armed starfish has 40! How to See a Starfishs Eyespots A starfishs eyespots lie underneath its skin, but you can see them. If you get a chance to gently hold a starfish, often it will tilt the end of its arms upward. Look at the very tip, and you might see a black  or red dot. Thats the eyespot. Cartoons that portray starfish with a face with eyes in the center of their body are therefore inaccurate. A starfish is actually looking at you with its arms, not from the center of its body. Its just easier for cartoonists to portray them that way. Structure of the Sea Star Eye The eye of a sea star is very small. On a blue star, they are only about half a millimeter wide. They have a groove on the underside of each arm that has the tube feet that stars use to move. The eye is made of a couple hundred light-collecting units and is located at the end of one of the tube feet on each arm. It is a compound eye like that of an insect, but it doesnt have a lens to focus the light. This reduces its ability to see anything but light, dark, and large structures such as the coral reef it needs to live on. What Sea Stars Can See Sea stars cant detect color. They dont have the color-detecting cones that human eyes do, so they are colorblind and see only light and dark. They also cant see fast-moving objects as their eyes work slowly. If something swims by them fast, they simply wont detect it. They cant see any details because they have so few light-detecting cells. Experiments have shown they can detect large structures, and even that was a surprise for scientists, who for a long time thought they could only see light and dark. Each eye of the sea star has a large field of vision. If all of their eyes werent blocked, they could see for 360 degrees around themselves. They could probably limit their field of vision using their other tube feet on each arm as blinders. Sea stars likely see just enough to be able to get to where they want to be, on a rock or coral reef where they can feed.

Description for the map Essay Example | Topics and Well Written Essays - 500 words

Description for the map - Essay Example Inner Mongolia has only a small number of rivers such as the Yellow river and other seasonal rivers. The region is endowed with many lakes comprising Hulun, Nur and Dalai Nur among others. Mongolian terrain represents the Alps and continuing plateaus that have a very high amount of relief. Starting from the Gobi Desert located in the southern part of Mongolia, the region has a treeless plain that is covered with grass and has three mountain ranges. The desert is a home to rare animals such as the black tail antelope, brown bear and Havtgai, wild Bactrian camel. Tavan Bogd Uul represents the highest point in Inner Mongolia (4374 meters) and the lowest region (560 meters) lies to the eastern Mongolian plain. Since one can go through the map and find various features found within Inner Mongolia attests to the fact that the map helps in solving problems. People such as travellers and tourists can use it to locate different features that may be of interest to them. Consequently, such features, in my view, contribute greatly in shaping the Inner Mongolia story. As mentioned earlier, travellers and tourists are critical users of the Inner Mongolia Map. These people will, in particular, use the map in identifying the various physical features found in Inner Mongolia. The Inner Mongolia map will, for instance, be important in helping the tourists to locate the splendid pasture scenery in Mongolia, the Xiritala Grassland Scenic area, and the Hinggan Ling Mountains among others. Moreover, the map will also help historians in understanding the history of Inner Mongolia. They can use the map to locate features such as the tomb of Genghis and the monastery. The use of variations in colour in showing the different elevations in the Mongolian region is quite distinctive. Through the variations in colour, one gets the sense of the different physical features in the area. In addition, the use of delineation lines gives an idea of the land’s shape. This adds on or

Choose best topic for that Essay Example | Topics and Well Written Essays - 500 words

Choose best topic for that - Essay Example To analyze our results, the supplier that has more positives than negatives will be the supplier that we will choose to supply our athletic shoes. From all of the options available, we found that Supplier 3 is the best option for us in terms of price and quality. Our company is introducing a new product to the market and thus need to figure out how to procure and then sell these products at a significant enough profit margin. We used four different criteria on which to base our decision to buy the shoes from a supplier. Price is the number one factor followed by quality. These factors will all be calculated using different methods of comparison. Price will be calculated from the quotes from each of the suppliers. Durability will be tested in our laboratories. Appearance will be derived from surveys that are given out to focus groups. Lastly, convenience will be judged based on the transportation costs involved with shipping the shoes from our supplier to our warehouse. We made our criteria for price that each pair of shoes would cost $100 or less. Suppliers 1 and 3 both filled this criterion; however, supplier 2 and 4 cost more than this figure. In terms of waterproof durability, we decided to judge whether each pair of shoes was waterproof or not. Supplier 1 and 4 provided athletic shoes that were not waterproof; supplier 2 and 3 did have shoes that were waterproof. For appearance, we made use of specific focus groups that could give us feedback about the stylistic feel of each of the shoes. Supplier 1, 2, and 4 each had shoes that looked fashionable and were comfortable to wear. However, Supplier 3 did not have stylish athletic shoes at all. Finally, for convenience, we decided to judge how far each supplier was located away from our warehouse. Ideally, a supplier should be located less than 100 miles away. Supplier 2 and 4 were both closer than this distance. On the other hand, supplier 1 and 3 were greater than this

Organizational strategy Essay Example | Topics and Well Written Essays - 2750 words

Organizational strategy - Essay Example The assessment herein discusses three strategic aspects of GE with application of the academic valuation models. The areas discussed include: Core competencies and capabilities assessment Real options to improve business performance assessment Strategic Options Available For GE Each section will be developed including critical analysis of GE with respect to the assessment tools followed by conclusion. CORE COMPETENCY ASSESSMENT Assessment f business on road of success with competitive advantage from 1980s to 1990s has moved in from capability to empower business layers to developing, exploiting and strengthening core competency of business. De Saa?-Pe?rez and Garca-Falco?n, (2002) established that only resources and capabilities transformed into core competency can develop business competitive advantage (De Wit, & Meyer, 2004). Hence, in line with importance stated for core competency, the section develops assessment for the core competency of General Electric. CORE COMPETENCY Selzni ck (1957) first introduced the concept of core competency as competence with distinction for depicting corporate advantage in various activities (Barney, & Hesterly, 2008). The strategic perspective of core competency was put forward by Hamal and Prahalad (1990). ... xpertise with newer areas in a manner more interestingly than routine framework (Cravens, and Piercy, 2008) TESTS FOR CORE COMPETENCY Firms to retain their competitive advantage must possess distinctive competency that provides business separate positions as against competitors. The simplest test for competency to be core as well as distinctive one is core competency does not finish like physical assets (Grant, 2009). Instead core competencies increase their strength to bind the businesses together. Hamal and Prahalad (1990) core competence as competencies that must following three tests: Core competency must provide business capability to reach wide variety of markets. Competency must pass the litmus test to add value to the perceived benefits by customer through product. Organization to rely on the competency as core competency must enable business to retain their distinctive position in a way that cannot be imitated by competitors (Hamel, 1991; Prahalad, & Hamel, 1994). Resource b ased view also provide a litmus test for strategic capabilities to be regarded as core competency. Barney’s (1991)Â  VRIN model is also taken test for competency of an organization to be regarded as core competency (Gamble, and Thompson, 2010). VRIN model, an acronym, states that core competency must be Valuable, Rare, In-imitable, Non- Substitutability to benefit firm with competitive advantage over competitors (Fleischer, & Benoussan, 2003). GENERAL ELECTRIC’S CORE COMPETENCY General Electric (GE) under Jeff Immelt to position GE for stronger growth planned to reposition business with resources transferred to areas that have stronger growth prospects from business that have already undergone heavy juice extraction. To strengthen value based system, Jeff Immet defined Growth Platforms.

Proposal for a Business Research Project Exploring the Impact of Coursework

Proposal for a Business Research Project Exploring the Impact of Passion of Employees in the Banking Sector to their performance - Coursework Example In undertaking the research, a group of banks from the same financial institution will be randomly selected as our sample for the research. A survey will be designed with the financial institutions senior management, other staffs and customers as the sample space. We will choose a sample size of 300 randomly selected respondents for the research. Data will be collected using two methods. Hand delivered questionnaires for employees and oral interviews for customers. Since our data include description data, coding will be done to the data. Then the collected data will be entered, analyzed, and interpreted to reach a conclusion. A report will be written at the end of the research to show the outcome of the research in simpler terms. Objectives 1. To identify the efforts of employers in this sector to build passion in their employees and what motivates them to do so. 2. To determine whether the passion of an employee is influenced by his level, experience and gender and whether it is nat urally acquired or built by motivation and working conditions. 3. To determine how other employees feel working with their fellows who are passionate about what they do. 4. To find out how their clients feel when served by a passionate employee and to determine the criteria they use to judge whether an employee is passionate or not. Literature Review According to Cameron and Spreitzer (2011), passion has been studied for a long time in various contexts, like philosophy, theology, political science, psychology, and sociology. They also show that most of the writings in this field argue that passion is an intense emotion that interacts with cognition and motivates an individual’s behavior. Moreover, they argue that passion makes people to be heavily involved and... According to Cameron and Spreitzer, passion has been studied for a long time in various contexts, like philosophy, theology, political science, psychology, and sociology. They also show that most of the writings in this field argue that passion is an intense emotion that interacts with cognition and motivates an individual’s behavior. Moreover, they argue that passion makes people to be heavily involved and invested in the activities they undertake. Linley and Harrington identify passion as the desires, thoughts, plans and behavior which persist over time. They also say that passion can lead to increased performance regardless of costs, external obstacles or moral objections. These scholars also reveal that the difference between passion and enjoyment is that passion is deeper and lasts for a longer time. Moreover, they indicate that in a team passion can play quite important role in motivating others and can help people to adhere to their goals despite the challenges of achie ving them. Passion for work helps employees to sustain the energy necessary for organizational excellence and enables managers to motivate and inspire other employees. This shows that passion in employees can actually make an organization to excel. Linley and Harrington show that people cannot raise passion, so the best thing to do is to identify the thing you are passionate about and pursue it in your life.